U OF T AFFINITY PARTNERS PROGRAM AD CAMPAIGN
PHOTOGRAPHY / WARDROBE SOURCING
Affinity Partners Program is a fundraising unit that collaborates with the U of T family and alumni to provide funding for extracurricular student programs including theatre, clubs, associations, events, mentorships, etc. The goal of the campaign was to raise awareness for the program and encourage alumni to help the student experience extend beyond the classroom and encourage students to become more well-rounded individuals. In each of the last three years, the campaign has run, the number of participating alumni has increased.
As the photographer, I determined the lighting and posing on set while collaborating with the creative director. I also helped with sourcing the costumes for the Hamlet and Jazz ads.
Recipient of the prestigious Award of Merit for the In-House Design Awards from RGD, awarded for outstanding work on the Affinity Partners Program Ad Campaign for the University of Toronto. The Award of Merit from RGD is a highly selective honour, celebrating exceptional work by creatives both in Canada and globally who are working within internal teams. Photography was contributed to this campaign.
Credits:
Creative Concept/Art Director/Graphic Designer: Camelia Linta
Copywriter: Susan Fischer
Account Manager: Bel Navarro
Collaborator/Client: Affinity Partners Program
